Two weeks ago, I launched Fit For A Hero Apparel – a custom t-shirt shop on Etsy specializing in Disney designs on dri-fit/athletic-material shirts. The idea is that athleisure apparel is comfortable to appeal to people going to Disney theme parks, sweating, and running around all day as well as to appeal to people literally running around in runDisney races and looking for themed shirts for costumes and post-race outfits.
I admittedly did a rather soft, low key launch. I created a new Instagram account and Facebook page for the store and made a first post on each. I also shared the news of the store opening on my personal social media pages to share with my network. I’m currently at 25 followers on Instagram and 11 likes on Facebook, two weeks later.
I’ve also had no orders come through Etsy. I had one request for a custom order come over Thanksgiving, but unrelated to the store’s products.
That’s not such a hot launch. Here’s what I’ve learned from this experience so far. [Read more…]